ENEC Superheroes

The brief was to create a fun, casual, non-corporate t-shirt for ENEC employees that promotes nuclear energy and relates to well-known and much loved superheroes and their super powers — such as Captain America, Spiderman and the fantastic four.

The challenge was to come up with a clever way of using the superheroes and their powers, without mentioning the famous characters.

The concept developed looked at how that superhero became the hero we’ve come to admire. By marrying the human element to the chemistry that changed each of the chosen heroes, the results were subtle but thought provoking formulas.

Formulas ENEC employees would immediately recognize.