hi there!
I’m a creative director
with over ten years’ experience in the
creative field

Creative director | designer | part-time illustrator
full-time passionate creative

Over the years, my experience and skillset have taken me from the worlds of advertising and design to the world of events and exhibitions. This has strengthened my relationship with Adobe’s creative suite and nurtured my affinity for conceptual thinking; allowing me to create and develop concepts for events, activations, exhibition stands, brand identities as well as interior fit-outs.

Throughout my journey, I’ve worked with (and still do) some really creative people and some really cool brands; some of which include: Mubadala, Google, Tawazun, ENEC, CocaCola Middle East, du telecoms and MasterCard.

You can check out some of my work right here on my website, connect with me on social media, and drop me a line if you like what you see - I hope you do!



Art Director
Lowe MENA, Dubai
August 2006 - May 2008

Art Director
Anderson DDB, Canada
April 2004 - July 2006

Action Impact, Dubai
December 2009 - Present

Graphic designer
Eleven Creative strategy, Dubai
January 2009 - December 2009

Canada & Dubai
May 2008 - January 2009


Bachelor of Design - BDes
Ontario College of Art & Design, Toronto

Skills & Languages



Honours & Awards

Middle East Events Awards 2011
Best exhibition stand design: du Gitex

Best event on a budget 2013
du Surprises


“I worked with Sara in the capacity of a Graphic Designer and a Creative Director. It is literally a walk in the park to create with her winning concepts and proposals as well as unique artworks. Sara's strategic and smart approach to challenging assignments make her an indispensable part of the team. I hope I will soon have the opportunity to work together with her again.”

- Flo Akinbiyi
MC / Speaker / Public Speaking Coach / Personal Growth Dev. Coach / Content Creator

“I have worked with Sara for several years now. Simply put...other than a rare talent....."she's great". As a colleague in the workplace Sara is always fun to be around, always has time to share thoughts on any matter and is fully prepared to share her opinions with candor, honesty and clarity of thought. When working together on specific projects Sara has always shown strength and belief in what is right for the client and project. It is rare to find that blend of creative thinking and passion, as well as an ability to understand the needs of a client and guide them through her thinking and approach to any task. Convincing clients and colleagues that any idea is right for the benefit of the project and the ambition of the end user is critical in what we do, while at the same time listening to client needs to ensure that expectations are met, goals are hit and ambitions are reached. A fun and dedicated character, who really does "know her onions" with an ability to adapt her thinking to support internal project teams and clients alike. I have always enjoyed working with Sara and would recommend her at anytime.”

- Hedley Grist
Key Account Director, Action Impact

“Sara... she is this amazing girl with a wonderful zest of life, taste for beautiful things. She is detail oriented and will blow you away every time she presents her ideas. Her work is original, clean and strong. It is a pleasure to meet her and work with her.”

- Monica Broekhoven-Bellini
Assoc. Creative Director / Creative Consultant

“Sara integrated the team at Action Impact at a time when the agency was focusing its efforts on securing more strategic creative work. She fitted right in, with her unique set of skills which distinguished herself from her fellow piers. First of all, Sara is an extremely talented sketch artist. What started as a pastime became invaluable to the way the agency communicated ideas across. She enabled us to bring an additional layer of visual communication, which became invaluable to us. Most of all, Sara is an excellent creative with a thorough understanding of Branding and Graphic Design across environments, print and digital. She has managed to take on more responsibilities within the team by becoming the creative lead on key accounts, which re-enforced her existing confident client interaction. Sara is a versatile creative with a distinctive style of her own, with whom I have thoroughly enjoyed working with.”

- Lionel Oury
Creative Director, Programming at EXPO 2020

For more testimonials, please visit my LinkedIn profile.

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