MasterCard had moved into it's bright new offices in Dubai. Our brief was to inject MasterCard's personality onto their walls while maintaining a sense of transparency and openness.
The result was an illustration that not only represented MasterCard's presence and personality in the MENA region, but also emphasised its main message, products, services and values by embedding them into the design.
The underlying theme throughout the office was that of technology and energy; this was represented by the circuit board that tied all the elements together.
Some of MasterCard's values were hidden in a graphic representation of braille which made up the window's to the buildings within the design; while the remaining values and messages were translated into binary code - a doorway into the future.
The Toblerone wall was perhaps the quirkiest designed element in the office. Found in reception, the wall was meant to act as a feature as well as a whiteboard on which MasterCard would be able to project any new films or advertisements. When not in use for presentations, the design became an interactive pac man wall.
The brief was to create a fun, casual, non corporate t-shirt that promotes nuclear energy and is tied to superheroes and their super powers; such as Captain America, Spiderman, etc; without breaching copyright materials of said superheroes.
The concept broke it all down and looked at how it all started. By marrying the human element to the chemistry that changed each of the chosen heroes, the results were thought provoking formulas that are subtle but clever. Formulas ENEC employees would immediately recognise.
Campaign Middle East
Campaign Middle East reached out wanting a cover for the Iraqi Report. The result was this; two traditional Iraqi Laban ladies on a tea break, surfing the web and listening to music. A scene where tradition meets the modern era.
Dubai Christmas Festival
The Dubai Christmas Festival wanted a fun and quirky stylized look to their festival. These playful illustrations were created and used for all their communication - including posters, billboards and online advertisements, two years in a row.
Eco Future is a family focused interactive exhibition that allows visitors to glimpse into the future, exploring how we as a species would survive on a changing planet. The brief was to localise four main characters to the region; to develop and create personalities with whom the locals and expats residing in the UAE could relate. And so Yas, Moza, Ali and Sara were created to guide visitors through the exhibition.
Visitors are able to explore new places to find water for a future city, sit down to eat with other visitors and trade food for dinner, explore shopping in the future, check out new vehicle technologies in a racing game and even design their own future home in Abu Dhabi.
Inspired by the future plans and projects of Abu Dhabi, The Eco Future exhibition was developed in close collaboration with Abu Dhabi entities; including Masdar, Abu Dhabi Education Council, Urban Planning Council, Environment agency. Abu dhabi, The Imperial College London Diabetes Centre, Emirates Wildlife Society & Tourism Development Company.
Abu Dhabi Food Control Authority
Abu Dhabi Food Control Authority (ADFCA) is an organization involved in the regulation and inspection of all aspects of food health. They wanted a national campaign across all media to raise awareness of what they do and promote a number of key food health messages.
Promotional sub-campaigns were created within the main campaign, ‘Food aware. Food happy’. This particular campaign, ‘Eat Well, Be Well’ was aimed at kids and translated to colouring books, lunch boxes and pencil cases; amongst other items.
The J&J Taskforce was created to make the quarterly department catch-ups a bit more exciting. Each member of the team was turned into a superhero with powers based on their skill set within the company. The cards came together to form a rich trading deck; not to mention great for the employee's confidence.
A few personal pieces I'm very proud of, created over the last year or so. Some were commissioned pieces, whilst others were simply practice pieces.
[Above] Audrey Hepburn
I had just upgraded to C6S, and in my excitement decided to test out my strokes with a quick warm up of the beautiful Audrey.
[Above] Baby Shower
These pieces were a gift to a friend who had just had her first child.